This lesson looks at: What market segmentation is Why businesses use market segmentation and its importance The four types of market segmentation Throughout the lesson there is plenty of opportunity for discussion and tasks to be completed. This lesson has also been created with online teaching and learning in mind.

This resource covers, but is not limited to: Touchpoints Channels Platforms Traditional v Digital Marketing Terminology used in Digital Marketing e.g. Pay Per Click (PPC), Click Through Rate (CTR), etc Tools use within Digital Marketing Inbound Marketing Affiliate Marketing Content Marketing Video Marketing SMS Marketing Paid and Organic Searches Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Landing Page Optimisation

This is a workbook that comprises of 12 Cornell Notes pages based on the topics within the Component 3 external assessment. It provides the students with the relevant keywords from the component and also the common words used by exam boards. It can be adapted accordingly.

This is a tracking spreadsheet designed for BTEC Level 3 Nationals in Enterprise and Entrepreneurship - Diploma and Extended Certificate